Sell Your Chicago Home: Our Marketing Plan

We employ comprehensive marketing and advertising plans as part of our Z Chicago home listing services. By implementing the latest technology and trends, we give your home maximum market exposure.

Your List Price

With today’s home search tools, many house hunters filter results by budget first. Overpricing or underpricing your home eliminates you from their options, potentially leaving qualified buyers out of the mix. We analyze home values in your area to ensure your home is at the right price point for the right buyers. We also reference expired and stale listings to get a better idea of which homes aren’t selling and why.

Ample Exposure

We know what Chicago home buyers are looking for, thanks to our first-hand relationships and extensive survey research. To best appeal to house hunters, we highlight features and qualities they desire. Once we’ve had our photographer capture high-quality images of your home, we compose an impactful yet concise keyword optimized listing description. After we’ve prepared initial advertising materials, we put your home in front of brokers and buyers on the local MLS®. We employ a mix of listing sheets, real estate publications and the major real estate search engines to generate buzz. We also collaborate with numerous professional real estate networks to give your home increased exposure. When possible, we like to hold open houses to get even more buyers through the door.

Receiving the Right Offers

After listing your Chicago home for sale, you may see multiple promising offers in a short period. This can be a stressful and emotional time for many sellers, so we handle the negotiating process and ensure you get the best price for your home with optimal closing terms. Plus, we compile and oversee all paperwork related to the sale.

We understand that your home is likely your largest investment. That’s why we want you to get the highest return on your investment without hassle. To discuss selling your home with Z Chicago, please contact us anytime.